Since long back, Facebook Inc had bought WhatsApp for 19 billion dollars. Ever since then WhatsApp has been handed over to Mark, and Facebook Inc controls, monitors and develops the app. WhatsApp is a very convenient platform for both personal and business use. On top of that the service is completely free of cost, until now.
Facebook has decided to monetize WhatsApp. Businesses which send messages related to marketing and customer service over WhatsApp would become chargeable. A fixed rate, depending on the country where it is used, varying between 0.5 cents to 9 cents per message, will be chargeable for every message that is successfully delivered.
Facebook Inc admits that they are charging a premium for sending business related messages on WhatsApp, as compared to normal SMS rates. Usually it is seen that wireless carriers charge less than a penny for every SMS and even after including the fess that are collected by the intermediaries, it still amounts to less than a penny.
They have done so because Facebook was having issues like slow revenue growth and usage delays. Also, there is additional cost for the security features and privacy options that are incorporated into WhatsApp. These investments were unavoidable by them as there is an explosive rise in the usage of social media platforms in the recent times.
There are about 1.5 billion people who use WhatsApp, which includes 3 million business accounts. Those using the business API of the app can send notifications regarding event tickets, appointment reminders, shipping confirmations and many more. Additionally, they can check their usage time of the app and can mute notifications for eight hours.