Chipotle, one of the biggest fast food chains, is taking a brilliant step to encompass the unstructured food market in the USA. Brian Niccol, CEO, Chipotle, said “Chipotle has been committed to the future of food with integrity since opening our first restaurant 25 years ago.” Niccol was previously the formidable part of the team that restructured the resurgence of Taco Bell for the last ten years. He joined Chipotle in February.
Brian is aiming to bring the entrepreneurs in this particular field so as to give the food industry a brilliant shape. He also said, “By sponsoring the Chipotle Aluminaries Project, we’re looking to advance the work of the next generation of entrepreneurs who are disrupting the food landscape.”
Chipotle is currently designing a platform where the non-profit and for-profit ventures will join hands to create a future food foundation. Currently, it is working with Uncharted, a non-profit organization, to come up with the particular platform. Kimbal Musk, restaurant owner, entrepreneur, brother of Elon Musk, CEO Tesla, is the board member of Chipotle. He and Richard Blais, Top Chef Star, will be working together as mentors for this program. This new program is getting an investment of $200,000 from the foundation of the food-chain brand. The authorities of the brand are welcoming new technologies and ideas from the participating ventures into its contemporary supply chain.
Chipotle is currently declining in sales and popularity. The food safety issues and other inherent problems have imparted a severe blow to the brand image. Chipotle is now looking for newer ideas to build its empire back again.