Nike or Adidas are definitely making big in the footwear market and if you also want to be a part of this happening business, then you surely require immense hard work, expertise, education and a dash of luck. However, if you want to learn everything at once beginning with breaking into sneaker media, design, retail and the culture then the Fashion Institute of Technology’s Sneaker Essentials course is your solution.
FIT, in collaboration with the Complex, has brought for you a course that allows you to “Explore all angles of the sneaker business – from design through sale – leaders from across the sneaker world.” The course touches on all elements namely culture, design, manufacturing and production, distribution and retail, brand strategy and marketing and media.
In order to create a wide spectrum curriculum, FIT has included various individuals and experts including ESPN’s Nick DePaula, Complex’s Joe La Puma, Russ Bengtson, Rime sneaker boutique owner Susan Boyle, StockX CEO Josh Luber, Stadium Goods CEO and co-founder John McPheters, Nike Knit Innovator Toraya, Oscar Castillo of Modern Notoriety, and the original Full Size Run crew of Rich “MaZe” Lopez, Brendan Dunne.
The online course consists of over 45 on-demand videos and helps the students grow their sneaker knowledge by taking part in self- paced projects that would give them a grasp of the work. The program is divided into six different courses with each being 4 to 5 hours duration. On completing the course, the candidate would also get an official FIT certificate. New courses are launched every two weeks, with the Sneaker Intro and History and Design classes already live.