Leather & Footwear

Cone Denim celebrates 10th anniversary of S Gene tech

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Cone Denim is celebrating the 10-year anniversary of its revolutionary S Gene technology, developed and first introduced by Cone Denim in 2007. The advancement of this performance technology has included Level II S Gene introduced in 2015 and the latest and most advanced power stretch denim incorporating S Gene + (Plus) yarns introduced this year.

S Gene+ denim fabrics feature exceptional stretch and recovery performance along with the added benefit of increased strength. Additionally, the polyester component of the newest S Gene+ yarns is 100 per cent recycled, making for the most sustainable superior stretch Cone Denim fabric yet.

Cone Denim’s S Gene innovation was the first of its kind, originally introducing S Gene denim fabrics in 2007. S Gene yarn with dual core technology is designed to provide superior stretch and recovery. To create these yarns Cone starts with two core components – spandex and continuous filament which optimises stretch and maximises recovery. The dual-core yarn is wrapped in a spun covering to provide soft cotton hand and natural appearance with added stretch performance.

"Our S Gene technology continues to revolutionise stretch denims. Using innovative stretch technology hidden within the yarn, we virtually eliminated ‘bagging knee’ syndrome and created a new standard for superior shape retention and recovery performance. Level II S Gene technology elevated the performance of stretch to the next level with 25 per cent increased stretch power and unleashed denim fabrics that conform, slim and shape but with unbelievable power and comfort," said Kara Nicholas, vice president product design + marketing.

"This year we are launching S Gene+ in celebration of the technology’s 10-year anniversary. This newest stretch innovation brings sustainability to stretch. We are committed to developing S Gene denims using 100 per cent recycled polyester content, offering a new level of eco-conscious denim to the marketplace," added Nicholas.

Other S Gene innovations include Coneflex denim utilising S Gene technology. These denims feature stretch yarns in the warp and the weft providing 360-degree, four-way advanced stretch. Coneflex fabrics have low shrinkage, excellent recovery and give garments better shape retention across multiple fits, all with the authentic look and feel of traditional 100 per cent cotton denim.

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