Following the trend set up by the leather start ups like M. Gemi, Greats and Idoni, retail veteran Tamar Miller launched Bell & Becks, a direct-to-consumer luxury women’s shoe brand with accessible prices with the aim of providing luxury shoes and footwear that are reasonably priced and something that can be worn on all occasions. By cleverly reducing the whole sale mark up, the company claimed that it is capable of selling the footwear at approximately 40 % less rate than any other luxury shoe boutique selling products of the same craftsmanship and designs.
Prices range between $185 for Mediterranean-inspired sandals to $365 for ankle booties. Before launching Bells & Becks, Miller served as head of digital merchandising for Banana Republic and Old Navy. She developed her footwear expertise with senior leadership roles in department and specialty stores, including Lord and Taylor, Macy’s and Piperlime. In the words of Miller, “Most shoes sold in the U.S. are mass- produced; often resulting in style duplication and comparatively low quality, what differentiates Bells & Becks is our production and the versatility that our collection provides.”
The collection is “Made in Italy” and aims at offering versatile modern classics, including sleek leather and suede ankle-skimming boots, pointed toe slip-ons and mules. Designs follow a minimalistic trend with micro studding, polished gold heels and monochromatic tassels. Sky blue, pale pink and mustard are the hues of the platter while along with some basic gray, navy, taupe, black and soft gold. All products are made by hand in small batches at artisanal factories in Italy. The materials used include Italian leather.