New York- Kenneth Cole Productions, Inc. to initiate global expansion of the brand, signed a 4-year agreement with GBG Europe Footwear and Accessories Limited, a United Kingdom corporation. The aim is distribution of men and women footwear and women’s handbags in selected countries of Africa, Europe and Middle East.
The selected cities targeted by Kenneth Cole brand for distribution of footwear for Fall 2018 includes Berlin, London, Paris and Milan. The focus would be on Men's and Women's Kenneth Cole New York and Reaction Kenneth Cole footwear and Women's Gentle Souls footwear. The women’s handbags would be manufactured and distributed under the brand name and would be launched for Spring 2019. According to the agreement, GBG Europe footwear and accessories have limited the rights to manufacture and distribute luggage, backpacks, briefcases, portfolios and other small leather items.
"We are looking forward to having a central European based partner who specializes in footwear and is able to offer best in class service to department stores and independent retailers in these regions," said Marc Schneider, Kenneth Cole Productions Inc.'s CEO. He continued, "We are excited about this partnership and the growth opportunities it affords us in these categories of our business."