Ariana Grande is the new brand ambassador for Reebok. The young singer has signed one year partnership bond with the athletic brand to promote their various products worldwide. She has over 113 million followers on Instagram, hence Reebok is expecting greater brand promotion due to her popularity and influence over her fans. She is the latest addition in long list of celebrities of Reebok brand ambassadors that includes- Nina Dobrev, Machine Gun Kelly, Gigi Hadid, Aly Raisman, Future, Rae Sremmurd and Teyana Taylor.
Primary reason for selecting Grande was her wide and unique reach to millions of people worldwide that includes are closeknit group of fans called as ‘Arianators. By joining hands with ‘Side to side’ singer, Reebok now aims to connect with new young generation of sneaker wearers that they have still not tapped.
Mr. Gil Eyal, CEO and co-founder of influencer marketing platform HYPR Brands, told our correspondent, “ If we scan her audience, around 60 per cent of them are less than 25 years of age. For a young brand like Reebok, it’s a perfect way in alluring this younger generation and convincing them to make purchasing decision or pursue their parents for it.”
In their partnership, both Reebok and Grande would emphasize on their shared values and self-beliefs.