The Indian fashion industry saw a positive year welcoming some new domestic, celebrity led and international brand launches in the country. Here’s the list of some of the fashion brand that debuted in the year 2017.
NUSH is signature apparel line by famous Bollywood actress Anushka Sharma. The brand promises to deliver fashion which is in-league with the everyday fashion requirements. Nush in partnership with Suditi Industries Ltd is available at Shoppers Stop in the large format stores, online on Myntra, and various shop-in-shop outlets across India.
Bollywood celebrities Rhea and Sonam Kapoor launched street fashion brand ‘Rheson’. The clothes are super fashionable, affordable yet high on quality. It is exclusively available at Shopper’s stop outlets.
This brand is founded by Radhika Goenka heiress to Welspun Group. Lingerie shop is innovative mix of international designs keeping in consideration Indian sensitivities.
Tablez India, is a franchise partner for Grupo Cortefiel for India and Sri Lanka has brought the following two most prominent brands in India, Women’Secret and Springfield.
Selected Homme has been introduced in Indian market by Selected and Bestseller Retail India Pvt.Ltd. The brand is known for its subtle and interesting premium menswear segment with its immaculate tailoring.
Simon Carter is a British designer and he had introduced menswear category in India this year. He had signed an exclusive deal with Aditya Birla Fashion and Retail. The menswear collection comprises of playful mix of prints and colors that are tailored fit to accommodate the aesthetic dressing taste of modern Indian men.
Taneira is the youngest brand introduced by Titan which has created this brand with aim to revive one of the oldest occupations in our country i.e. handloom weaving and the oldest garment, the saree. Taneira’s primary product category is sarees, they also offer ready to wear blouses, custom designed blouses, Stoles, Dupattas, Lehengas which would be launched soon.
Alcis is an exclusive sportswear brand, offering fitness gears for both men and women. They have perfectly combined technology and fashion catering to categories like Yoga, Running, Tennis, Soccer and Training.
Bespocut is all about online customized clothing experience. The tailors and designers associated with it would be having virtual studio kit that would be given proper training to how to enroll their clients.
Title- Cold weather adding heat to sales of apparel companies
Due to early arrival of winters in north India Apparel brands are witnessing 40-60% growth in winter wear sales this year. It is much higher compared to the previous two years that was virtually a washout. Brands are stocking their outlets with heavier jackets and sweaters replacing the sweat shirts and thin jackets which were the trend for last two years.
Comparatively the sales recorded in November are better than October which was the Diwali month. In national capital region is growing highest at the rate of 60%, other areas such as Rajasthan, Punjab, Haryana, Himachal Pradesh are also not left behind in sales,” said Kavindra Mishra, MD, Pepe India. They have introduced heavy jackets and other winter clothing items to its collection this year.
“If you see the trend so far we should have a good winter this year,” said the chief executive of a global fashion and lifestyle group. He informed that they sold about 15,000 jackets a week in north India this November whereas it was about 14,000 a week last year.
Delhi and north India alone account for 30-40% of fashion and lifestyle retailers’ revenue during the usual winter seasons. Winters for the past two years have been among the warmest, especially during December to March, in north India which affected the sales of winter clothing by almost 30% forcing retailers to pull back their winter products mix from the market.
“Keeping in consideration the lukewarm response in retail industry during the festival season of Diwali, the higher discounting present in the market may neutralize the possible profit on this front too,” said Sundeep Chugh, CEO & MD, Benetton India.
However, as this year winters have arrived on-time, it has given brands hope to generate good sales compared to past two years’ winters.