Aditya Birla Group’s Birla Cellulose recently launched its premier international design studio in New York. USA. On the occasion of the opening ceremony, Rajeev Gopal, Chief Marketing Officer of Grasim Industries Limited, a sister company of Aditya Birla Group said: “It is a historic moment for all of us at Birla Cellulose as we embark on this new journey” “Birla Cellulose design studio will offer a one-stop solution for brands in the US.”
Birla Cellulose has been a market leader of the business from fibre to fashion, and is a global leader in Viscose Staple Fibre (VSF). It supplies its products to different countries of the world. The fibres manufactured by Birla Cellulose are of 100% natural origin, have good absorbency power, soft texture and are biodegradable. To meet the demand from the international market, Birla Cellulose expanded its global reach through design studio in New York fashion district.
The design studio will display a range of over 300 varieties of fabrics. These fabrics are manufactured by the value chain partners of the company in India will put on display innovative fabrics made from Modal, Viscose and Spunshades apart from the its core fabric collection.