The Big Brand sale by India’s leading ecommerce platform Jabong, made a record-breaking start with 40 x revenue over baseline in its first hour of the sale.
Gunjan Soni, Head of Jabong, said, “The Big Brand Sale has received a tremendous response with traffic to the platform rising by 4x and new customer acquisition ahead of our plan. Our innovation of VIP slots for loyalists created huge excitement with 1.3 million products getting sold even before the formal start of the sale. Our customers also embraced our offerings on the premium international brands, thereby increasing their share by 40 per cent.”
More than 8 million products were wishlisted by the public including premium international brands that dominated the wishlist of the people. The next to follow the suit were sports and footwear. All the orders been placed on that day were promised next day delivery, and are on their way for deliveries.
The major fashion giant is offering between 51 to 80 percent discounts on various international and Indian brands with more than 3.8 lakh styles to choose from different product categories.
The design studio will display a range of over 300 varieties of fabrics. These fabrics are manufactured by the value chain partners of the company in India will put on display innovative fabrics made from Modal, Viscose and Spunshades apart from the its core fabric collection.