The handloom and handicraft export of Kashmir has suffered a huge loss after the flood in 2014. The government has taken a benevolent step to revive the art and tradition. The authority has designed a Trade Policy which aims to increase export five times within five years. The policy (2018-2028) aims to incorporate more than 50,000 artisans into an e-commerce platform and eliminate the middlemen in the channel.
Shailendra Kumar, Commissioner Secretary, Industries and Commerce, said “Becoming a part of the web-portal will help artisans to do marketing of their products in a better way and will eradicate the middle men. We intend to have each artisan running a virtual showroom and expect this online facility to help them reach a wider client base.”
As per the reports from the Department of Commerce, Kashmir, the business volume touched the mark of INR 2800 crore before the flood hit Kashmir. The recent state budget has allocated a total sum of INR 500 crore to boost the situation and revive the art. Kumar said, "The state Budget allocation to these corporations is a big boost and we expect the funds to materialize the vision of the trade policy so that handicrafts and handlooms production of the state can be revived."
The official figures suggest that over INR 1200 crore is generated via exports whereas INR 600 crore is generated via domestic sales. The draft Trade Policy has sought the help of the Government to design a proper e-commerce platform to make the art available to the rest of the world.