Renowned worldwide for its sophisticated and stylish women’s wear, menswear and accessories, Ted Baker has started its new chapter marking its entry in India. It is a joint venture that Ted Baker has signed with the famous retail and fashion firm of the country- Aditya Birla Fashion & Retail Ltd (ABFRL). This brand is a latest addition to the international brand portfolio of Aditya Birla Fashion & Retail Ltd.
Set up in New Delhi, this store will be serving as the new home to women’s wear, men’s wear and accessories from the house of Ted Baker. Skillfully created using the locally sourced and traditional Indian embellishment and textiles, this is a thorough contemporary take on the product of Ted. With enough attention on details, beautiful designs and good quality fabrics, Ted has properly mixed contemporary and traditional influences with a good sense of humor along with British attitude.
Ted Baker PR and Brand Head Amit Pande was quoted saying "Ted Baker is an iconic brand and we are excited to bring it to our Indian consumers, who have a personal sense of style and appreciate good design, with a perfect blend of British sophistication. We are happy to launch Ted Baker in India. The brand will cater to both men and women in the luxury space. Ted lovers can now look forward to the launch of its first store in New Delhi”.